![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Why People Are Willing to Pay $8,000 for LeBron James' Rookie Sneakers | Lebron james rookie, Lebron james, Lebron Why People Are Willing to Pay $8,000 for LeBron James' Rookie Sneakers | Lebron james rookie, Lebron james, Lebron](https://i.pinimg.com/736x/9d/82/d4/9d82d45d49a8034663e211dc6d65545c--lebron-james-basketball.jpg)
Why People Are Willing to Pay $8,000 for LeBron James' Rookie Sneakers | Lebron james rookie, Lebron james, Lebron
![Vintage 2003 Nike Air Force 1 Low Lebron James Shoes 306353-671 Size 10.5 | Lebron james shoes, James shoes, Best sneakers Vintage 2003 Nike Air Force 1 Low Lebron James Shoes 306353-671 Size 10.5 | Lebron james shoes, James shoes, Best sneakers](https://i.pinimg.com/736x/ae/88/ff/ae88ff4a76de71d9316f74cd7ffd1020.jpg)
Vintage 2003 Nike Air Force 1 Low Lebron James Shoes 306353-671 Size 10.5 | Lebron james shoes, James shoes, Best sneakers
![Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike? Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?](https://andscape.com/wp-content/uploads/2018/05/gettyimages-455577444.jpg?w=1500)